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Every locationhas its set, atmosphere and image, and every target audience has its own dynamics and their own lifestyle. This makes every place a unique challenge for Frye Concepts.
FryeConcepts focuses on the user’s perception in every unique concept. With rationality and commitment to user and client a dynamic living/working environment is created.
FryeConcepts creates environments that appeal to the imagination, through viable, vibrant concepts and programs that will cause commotion and provide attractiveness.
Ourprogressive vision of space and our thorough research enables us to achieve public support and thus to develop an identity for the area, the building and its users.

FryeConcepts develops concepts for the Area, Building and Consumer. This ABC is always interconnected.

Area
FryeConcepts maps the environmental and location factors and connects these to the building and its consumer(s).

Building
ConceptsFrye examines the purposes of the building’s past, present and future to connect it to the area and the needs of (future) consumers. A building should serve the area and the consumer.

Consumer
Consumersare vital to all concepts. Frye Concepts focuses on the needs, lifestyle and experience of the consumer to optimize the area and the building.  

Elke Frye
info@frye.nl
+31 (0)6 17 59 13 52